In plain language
It creates branches such as “if approved, continue; otherwise, notify the owner” so different cases follow appropriate paths.
Example
A lead worth more than $10,000 is routed to a senior sales representative while other leads enter the standard queue.
Related terms
Filter · Workflow · Data Mapping
Common misconception
Conditional logic is not AI; explicit conditions produce predetermined outcomes.
Implementation guidance
Write mutually clear conditions, decide how blanks and unexpected values behave, add a default path, and test every branch.