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Automation Glossary

Plain-English definitions for the AI, API, app automation, and workflow terms you will hear when designing better business systems.

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Action

A task an automation performs after its trigger runs.

API

An application programming interface (API) is a documented way for software systems to exchange data and instructions.

API Key

An API key is a credential a service uses to identify or authorize the software making an API request.

Artificial Intelligence (AI)

Artificial intelligence (AI) is the capability of a machine-based system to produce outputs such as predictions, content, recommendations, or decisions for human-defined objectives.

Automation

Automation is a repeatable system that completes tasks or moves data automatically in response to rules, schedules, or events.

Conditional Logic

Conditional logic is a set of rules that chooses what a workflow does based on the data or state it receives.

CRM

Customer relationship management (CRM) software stores and organizes interactions with prospects and customers.

Data Mapping

Data mapping is the process of matching a source system’s fields and values to the correct destination fields and values.

Deduplication

Deduplication is the process of detecting and preventing multiple records or events that represent the same real-world item.

Filter

A filter is a workflow rule that allows processing to continue only when incoming data matches stated criteria.

Formatter

A formatter is a workflow step that converts data from one representation into another required representation.

Hallucination

An AI hallucination is generated content that is unsupported, incorrect, or inconsistent with the provided sources or real-world facts.

Idempotency

Idempotency is the property that repeating the same operation has the same intended effect as performing it once.

Integration

An integration is a connection that lets separate software systems exchange data or coordinate actions.

JSON

JavaScript Object Notation (JSON) is a text format for representing structured values, objects, and arrays during data exchange.

Large Language Model (LLM)

A large language model (LLM) is a model trained on large amounts of data to generate or transform language and related structured content.

Loop

A loop is a workflow pattern that repeats one or more steps for each item in a collection.

OAuth

OAuth 2.0 is an authorization framework that lets an application obtain limited access to a service on a resource owner’s behalf.

Payload

A payload is the application data carried in a request, response, message, or event.

Prompt

A prompt is the instruction and context supplied to an AI model to guide the output it produces.

Rate Limit

A rate limit is a service rule that restricts how many requests a client may make during a defined period.

Scenario

A scenario is a Make automation composed of modules that transfer and transform data according to a configured schedule or trigger.

Trigger

A trigger is the event or condition that starts an automation run.

Webhook

A webhook is an HTTP request one system sends to a registered URL to notify another system about an event.

Workflow

A workflow is an ordered process of tasks, decisions, handoffs, and outcomes performed by people, software, or both.

Zap

A Zap is a Zapier automation that contains a trigger and one or more actions.

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